Specialty - Public Relations

Most people associate the term "Public Relations" with seeing their name in the newspaper or their smiling face on TV.  That's called media relations. You need no less than two of three things to get great press.  A terrific story.  An understanding of how journalism works. Long-term relationships with journalists. You want to try it on your own?  Go ahead -- we'll be over here waiting for you.

Community Relations

It is essential to be a good corporate citizen if you want good press. The list of successful companies that don't at least pretend to have a soul is very small. We develop outreach programs that anchor your business in its community, influencing the public's and media's perception of you. You need to give time, services or money.  We help you get on boards of directors and identify the best sponsorship opportunities. Whether you support children, the arts, the environment, animals or medical research, it will do three things -- you are helping others, you gain credibility and empathy in your backyard and your business becomes more press worthy. It's also great for recruiting, employee morale and retention.

Industry Recognition

We identify opportunities to position you and/or your company as thought leaders through industry events, awards, rankings and appearances. Think about the things that make someone's obituary.  You need that kind of stuff if the press is going to find you interesting.

Media Relations

Our relationships with the press are a cornerstone in your strategy. When a reporter hears from us they know it's going to be press worthy. We don't waste reporters' time.  We don't call them when they are on deadline.  We know how to take no for an answer. The quality of your press coverage matters just as much, if not more, than the quantity.

Media Training

This is probably the most important thing we can do for you if you want press -- after all, what's the point of being interviewed for a cover story if you make a jackass of yourself? Through role playing (get your head out of the gutter), and mock phone/video interviews we prepare you to work effectively with the media so your message is heard correctly. We are proud to say none of our clients has made jackasses of themselves - yet.

Reputation Management

Tylenol, Perrier, Wendy's and Firestone. The first two did it well. The latter two lost lots of money because they didn't. Commonly known as crisis communications, we protect your single greatest asset - your brand's reputation - through the preparation for and real time management of crises. A lawyer protects you in the court room. We do the same in the court of public opinion.

Internal Communications

Intranet. Company newsletters. Morale-building events. We work with you to create or un-clog internal channels of communication - all to make your company's culture stronger, more productive and more interesting to the press.

Event Planning

The devil is in the details. right? Live functions are tricky because you first have to have a compelling and creative vision for how to sell your product - to see the big picture - and then the discipline and experience to bring it to life, bit by bit, moment by moment. Kind of like a wedding, only without the family drama.