Specialty - Marketing

Whether you need a press release, brochure, billboard, speech or Web site, there's a three-step program for success. Hire a professional (hint hint). Trust them - you are paying them, right? Say things clearly, concisely and creatively.

We create breakthrough messaging delivery platforms to communicate in innovative ways that reach your target. Huh? Simple --- if the competition goes left, go right. If times get tough, and everyone cuts their marketing budgets, history has repeatedly proven that that is when to increase yours. We will help you seize every opportunity possible to stand out as cost effectively as possible. Great creative without great strategy is pointless.

Before we get started, there is a well-known adage in marketing circles. You can have something cheap. You can have something fast. You can have something remarkable. Pick two. You can't have all three.

We have a very clear and strong creative aesthetic at David and Sam PR. We believe in using as little copy as possible - less is more. We select a minimum of strong visual elements. Clear, concise headlines. Lots of negative (white) space. This methodology works for all products and in every format. If you want eye-popping, results-producing creative, choose us. If you want familiar and generic, best of luck with that.

Sales Collateral Development

When we hear the word "collateral" we either think of applying for a bank loan (yeah, right) or the sandy aftermath of a predator strike. Both are kind of messy. What doesn't have to be ugly is developing brochures, pocket folders and sales sheets. Another tip. The biggest mistake companies make is trying to save money in printing. How can you ask a prospect to hire your company for a six-figure project if the brochure you put in their hands is flimsy, all because you saved a quarter on it? Makes no sense. Full Disclosure - we represent one of the finest printers in the world - literally. Yes, that relationship benefits our clients financially.

Advertising

Advertising is like high stakes poker. Don't sit down at the table if you don't have enough chips to play lots of hands. We won't recommend an ad campaign that you can't afford, just so we can narcissistically nominate ourselves for awards and charge you media commissions that would be better spent elsewhere. Who can imagine an ad agency doing that?

On the other hand, if this is the right card game for you, we will blow you away because the whole point of advertising is to stand out. Here's a common misconception from the old days. Consumers no longer buy off an ad. The ad pushes them to the Web site and the Web site has to convert or continue the sales cycle.

Gorilla Marketing

This one is Reggie's favorite. Whether you call it field tactics, viral marketing or grassroots, it all means the same thing -- getting your message and product into the nooks and crannies of your customer's world through untraditional methods. After all, you are exposed to more than 3,000 ads a day and read countless blogs, magazines, newspapers and e-mails. Sometimes, a tactic as tried and true as a giant coffee cup mascot hopping up and down on the corner at rush hour is what gets customers to pull into the parking lot.

Direct Mail

We all get junk mail, and we all throw it out. Except once in awhile we actually stop and look at something. Maybe even keep it. Why does one piece make it onto the fridge while the rest get torn into pieces - at least if you have little Cuban circus dogs like we do. How do we do that? See above. Meanwhile did you mail the piece to the right place? Was the campaign properly targeted?

Copywriting

Video Production

Whether you need a video of your luxurious resort for your Web site, a speaking reel, a commercial spot, a clever YouTube video we're the ones who can do it for you. Visual storytelling is, go figure, about the visuals. The script and words are there for direction and support, but our philosophy is that what happens between the producer and the editor in that dark editing room is the real magic.