Specialty - Branding

A brand is not a name or logo. A brand is your truth.  It is your "why." It is who your company, product or service is.  It is the promise you keep with the customer over the long haul.  Everything a company does or says impacts its brand. Brands are like teeth. They will decay if you do nothing to keep them healthy.  

Great brands aren't born and they are not created through Super Bowl ads.  They are nurtured over time. They are sincere, genuine and unique.  Our branding approach takes you through a series of exercises to find your brand's DNA.  Mix in some quantitative and qualitative research with a huge scoop of creativity and we'll launch your brand into orbit.

Naming

It's actually easier to name a child these days than a company or product.  At least the kid doesn't need a URL and a trademark application. We help you create and choose a name that positions you to stand out relative to your competition and says something unique about you.

Logo Development

We guide you in how your logo represents your value proposition, so that it says something unique about you, graphically. Logos need to work in lots of places and ways other than a business card, so choose wisely.

Endorsement Line

Mistakenly referred to as a "tagline," this is a prime opportunity to say something unique about you. The goal is to say it in as few syllables as possible and not be literal. We challenge you to cite more than three great taglines in the history of advertising longer than 9 syllables.  There's a difference between a corporate endorsement line - which should remain fixed for many years - and a headline concept for an ad campaign that rotates every year.

Identity Set

Take all three of the above and create a suite of materials - letterhead, envelopes, business cards, fax covers, e-mail signature blocks - that, you guessed it, say something unique about you.

If all of your branding is clear, consistent and compelling, it is much more likely that your marketing and public relations programs will help you to stand out among the competition. Ka-Chingggg.

Environmental Branding

No, this has nothing to do with Al Gore. We will audit your business, study your employees, customers and identify all of the touch points where you either capitalize or miss out on an opportunity to do something in way that is uniquely yours - reinforcing your brand.  What does your voicemail say about you? Is your signage effective? What does a resort leave on a guest's pillow each night?  Your brand should go everywhere.