Most people associate the term "Public Relations" with seeing their name in the newspaper or on TV. Media relations is a big part of public relations. However, there are many, equally important components.
Community Relations
We develop outreach programs that anchor your business in its community, influencing the public's and media's perception of you. Whether you help children, the arts, the environment, animals or medical research, it will do three things -- you are helping others, you gain credibility and your business becomes more press worthy.
Industry Recognition
We identify opportunities to position you and/or your company as thought leaders through industry events, awards, rankings and appearances.
Media Relations
Our relationships with the local and national press are a cornerstone in your strategy. When a reporter hears from us they know it's going to be press worthy. The quality of your press coverage matters just as much, if not more, than the quantity. Just as importantly, we prepare you to work effectively with the media so your message is heard correctly.
Reputation Management
Tylenol, Perrier, Wendy's and Firestone. The first two did it well. The latter two lost lots of money because they didn't. Commonly known as Crisis Communications, we protect your single greatest asset - your brand's reputation - through the preparation for and real time management of crises.
Internal Communications
Intranet. Company newsletters. Morale-building events. We work with you to open up internal channels of communication - all to make your company's culture stronger, more productive and more interesting to the press
