A brand is not a name or logo. A brand is your truth. It is your "why." It is who your company, product or service is. It is the promise you keep with the customer over the long haul. Great brands aren't born and they are not created through Super Bowl ads. They are nurtured over time. They are sincere, genuine and unique.
Naming
We help you create and choose a name that positions you to stand out relative to your competition and says something unique about you.
Logo Development
We guide you in how your logo represents your value proposition, so that it says something unique about you, graphically.
Endorsement Line
Mistakenly referred to as a "tag line," this is a prime opportunity to say something unique about you. The goal is to say it in as few syllables as possible and not be literal.
Identity sets
Take all three of the above and create a suite of materials - letterhead, envelopes, business cards, fax covers, e-mail signature blocks - that...you guessed it... say something unique about you.
If all of your branding is clear, consistent and compelling, it is much more likely that your marketing and public relations programs will help you to stand out among the competition. Ka-CHingggg.
